Course curriculum

  • 1

    Course Introduction

    • How to get immediate benefits from 1st lecture & course welcome and introduction

  • 2

    Set up Your First Ad & Explaining Every Ad Element

    • Creating your AdWords account

    • In-Stream or Discovery ads

    • In-Stream or Discovery ads

    • Setting your budget

    • Bidding strategies

    • More to choosing location than you think

    • Starting with ad groups

    • Stealing views from competitor's videos with placements option

    • Adding your video to the ad

    • Targeting demographics

    • Target audiences

    • Choosing content where your ad will appear

    • Choosing keywords

    • Few last considerations before saving the ad

    • Section conclusion

  • 3

    3 - How to Write a Script for a Direct Sales Video (Let's Call It Your Commercial)

    • Five elements of a sales script

    • Example of a sales script

    • Different kinds of promotional videos and their pros and cons

    • TEMPLATE: Your turn to write your script

    • Example of a sales video for your ad

  • 4

    4 - How to Film Your Sales Video or Commercial

    • Six different options for recording your promotional video

    • 28-item checklist for video improvement

    • Your face and camera angle

    • Basics of presenting: Your emotional level and tone and how not to be boring

    • Checklist of 4 most important things in a video

    • Your posture and body language basics

    • Cameras for recording and mikes

    • Editing out parasite words

    • Hiring options for filming

    • How long should videos be

  • 5

    5 - Running Ads to Build up Your YouTube Brand

    • Priority #1 - above all else, these videos have to be engaging

    • Strategy: Ads + SEO = extra traffic. But engagement has to come first

    • EXAMPLE of research of tutorial topics

    • CASE STUDY: How mistakes in videos can hold you back

  • 6

    6 - Beginner Tips on Background and Lighting for Videos

    • How I get a slightly more professional look and feel for videos

  • 7

    7 - Getting Your Audio to Be Perfect

    • Audio section introduction, quiet space to record & audio editing software

    • Microphones overview

    • My favorite microphone that I use and recommend