WARM WELCOME TO YOU & Course introduction
YouTube SEO introduction
Starting with YouTube SEO keyword research using the Google keyword tool
Short-tail vs. long-tail keywords
Vidiq
Showing competitor keyword research
On page SEO for YouTube
Keyword and competitor research with TubeBuddy
YouTube search ranking factors
How to get more thumbs up
How to get more YouTube comments
How to make sure people watch your videos longer
More benefits of having longer viewed videos
How to boost views and embeds with Quora
How to get views for a new video
How to increase sales and traffic from your email signature
Ring the bell strategy to get more engaged subscribers who watch more videos
CC for SEO boost
YouTube recommended videos
Strategy for recommendation algorithm on YouTube
Close look at the recommendation algorithm
The secret tag strategy
Playlists to boost recommendations
Explaining more about how playlists influence recommendations
Section intoduction
How to influence the intent match ranking factor
Video title copywriting introduction
EXERCISE: Writing more catchy video titles that also contain SEO keywords
Example: How visuals and headlines can draw attention and drive clicks & views
Where to get free or cheap images for your YouTube Thumbnails
Explaining the viral coefficient formula
Viral coefficient calculator
Ads having a role in virality
My overall channel strategy and insights
Strategy for new channels
Adding a subscribe widget to your website
Case study of amazing video on a very low budget
Troubleshooting your channel if you are not seeing early success
Setting the trailer video shown to new or subscribed viewers
Introduction to show planning
Advanced content repurposing with strategies that work today & in the future
Show goals and what is possible to achieve
Evergreen topics vs. current events
Example of a newsy and evergreen topic
What you can outsource for a show
Daily vs. weekly vs. monthly show
Section introduction for boosting your YouTube views with YouTube ads
Setting Ad Types And Where They Are Shown
Setting ad budget
Location and language setting
Ad psychology
Your ad group
Stealing Competitor Views With Placements
Setting The Ad URL And Call To Action
Demographic ad targeting
How to write the headline and description for your ad
Setting your CPV
Keyword targeting
Setting target audiences
Interest and topic targeting
Section introduction
All the benefits of social media automation
HashTag marketing
Social media automation tools
Showing inside of SocialOomph for automation
Pinned tweets
Pinned Facebook posts
Putting together your RT team
Section introduction
What is the Facebook Business Manager and why you should use it
Setting up our Facebook Business Manager account
Adding a page to our Facebook Business Manager account
Creating an ad account in Facebook Business Manager
Beginning to work with the business pages in Facebook's Business Manager
Page banner size
Setting the brand image
How to set up your Facebook page screen name
Facebook page call to action button and about section
Setting up tabs on your Facebook page
Ad goals and a few strategies
Starting to work with Ad Manager and doing initial ad setup
Closer look at Facebook ad targeting
Ad placements: Automatic vs. Manual
Introducing and setting up the Facebook Pixel
Cold vs. Warm traffic from ads and strategies to warm up the traffic
Setting up a pixel event
Connecting a new Facebook Pixel to an ad set
Creating lookalike audiences from your Facebook Pixel
Pixel and retargeting audiences from your website
Setting up a retargeting audience and a lookalike audience in a new ad
Audio recording equipment
Video recording equipment
Section Introduction for unique types of channels
Comedy and funny channels
How to promote a music channel
Gaming channel
Vlog channel
Section introduction to how I assess my own videos - insider's look
Case study of my earliest video and mistakes I made
How I prep and create videos now to give them fullest potential
Another case study of how bad video quality hurt my results
How to prepare for presentation videos
Basic recording and home office setup tips
How I get a slightly more professional look and feel for videos
Audio section introduction, quiet space to record & audio editing software
Getting rid of sound echo with studio foam
Microphones
Section introduction: Very basic body language, appearance and presentation
Basic clothing/appearance tips & mistakes I made early + examples on improving
Basics of body language & example
Basics of speech and tone
What if you have an accent like I do
Parasite words in your speech - how to recognize and get rid of them
Section introduction
Creating a brand new channel
Adding channel art for your channel
Uploading your first video
Going live with your first video & setting the featured video & channel trailer
Two hours after launch, what happened and lessons learned